Even the best writers have to get their writing noticed. Promotion budgets are being cut and publishers are increasingly wary of taking on new talent. But what if you can prove that you already have a loyal following of readers?
Self-promotion of your writing takes a lot of work, but the benefits can be huge. Here are some tips for getting started.
Create a Writer's Website
A writer's website gives you an online presence. If someone hears your writing and likes it, they will likely go to a search engine and look you up. So you should be there!
To create an easy blog-style website you can use a free service provider like Wordpress or Blogger. If you have some computer and HTML skills, software like SiteSpinner or WebEasy can help you easily create a professional website.
On your website include a biography, some writing samples, and a list of your publications. It is essential to include your contact info as well. Be creative with your site: it reflects who you are as a writer.
Link to your website from social networking sites such as Facebook, Twitter and Digg to increase traffic.
Self-Publish
If you can't find a publisher who will take you seriously, don't be afraid to self-publish. It's a great way to get your work out there. The main point of finding a publisher is to find an audience to read your work. There's no reason you can't do that yourself.
Ariel Gore strongly encourages self-publishing in her newest writing guide How to Become a Famous Writer Before You're Dead: Your Words in Print and Your Name in Lights (Three Rivers Press, 2007).
She argues that instead of waiting around to be noticed, we have to bring attention to ourselves.
You can start small, with a chapbook, or move directly to a large scale self-publishing company like Lulu or Xlibris. Both options offer different possibilities for marketing and distribution.
Participate in Public Readings
Many coffee shops and libraries host public readings. Reading your work out loud can be a great way to gain confidence, get some feedback and hook readers.
If there is nothing organised in your community, do it yourself. Find a free venue, find some readers, print out posters and make it happen.
Creating your own literary events shows that you have initiative and that you believe in your writing. A reading can also be a great way to sell your self-published work.
Network With Other Writers and Editors
As in any other business, the more you get yourself out there the better. If people in the industry have heard of you they are more likely to give your writing a chance. Join local writing groups, participate in online forums and get to know your writing community.
Attend writing conferences and get to know other writers from around the world. Think about volunteering at a local magazine or literary journal. Talk to everyone you can about your writing. You never know which contacts will turn out to be the important ones.
Self-Promotion for Writers
Writing great stuff is just the first step in the professional life of a writer. The more you can develop your skills of self-promotion, public readings and neworking, the greater your chances of greating noticed.
Don't be afraid to put yourself and your writing out there. You may be surprised by what happens!
 |
