How Writers Can Develop an Online Presence

Tools to Promote Freelance Writing, Blogs, and Books

© Michelle Schusterman

Oct 12, 2009
Connect With Other Writers Online, giovanni gallucci
These ideas are intended to help writers promote their work, find an audience, and increase readership by developing a presence online.

Whether the writer's work is published in print or online, having a presence online is rapidly becoming not just an asset, but a necessary tool for success. Freelance writers and novelists are expected to have a website, often before they are even published!

For some, designing a website, or paying for one, is not possible. However, there are many easy (and free) options for writers to start building their online presence.

Social Networking for Writers

Social networking and news websites are designed to give an individual their own space online, and make it easy to connect with millions of others. From travel writers to sci-fi novelists, there are websites and forums dedicated to helping like-minded writers meet and provide help and support.

Before joining any organization, writers should spend some time researching and asking questions to find the network most suited to them. A few examples of social networking sites and what they have to offer include:

  • Free access social networking sites – These include Facebook, Twitter, Myspace, and LinkedIn, all of which allow users to create a free professional-looking profile as a launching point to connect with others. While many people use these sites for personal use, writers can also use them to meet others in the industry and to promote their work to readers.
  • Social news sites – These include Digg, StumbleUpon, and Reddit, each of which allows users to create a free profile. The difference between these sites and sites like Facebook is that these are specifically designed, in their own ways, to help users share and promote online content, be it articles, audio, or video. Content can be categorized with all social news sites, so it's much easier for writers to find a specific audience for their work.
  • Forums – A forum is place where members with similar interests can congregate to talk about specific topics. There are forums for anything related to writing, from children's picture books to fashion writers. Registration with most forums is free, and users can create an anonymous profile if they wish. Participating in forum chats is an excellent way to meet professional writers and learn valuable information about the industry.

Blogs and Websites: Essential Tools for Writers

Every writer should have a place online dedicated to their work, a place that readers, agents, and editors can find them and learn more. Creating a website is not an immediate option for everyone; however, creating a blog is simple to do.

The two most popular blog hosts are Wordpress and Blogger. Users may create an account for free with both, and paid upgrades will allow for more room and better choices, particularly regarding audio and video content. To learn more about creating a blog, check out:

Tips for Freelance Writers Who Blog

Tips for Novelists Who Blog

Online Presence: A Marketing Tool for Writers

Writers have many choices in how to develop an online presence. It is important to choose wisely and not take on too much, particularly with the social networking sites. By choosing a few of the above options and putting time and effort into each one, writers will be able to develop an online presence that will help them market their work.


The copyright of the article How Writers Can Develop an Online Presence in Writer Networks is owned by Michelle Schusterman. Permission to republish How Writers Can Develop an Online Presence in print or online must be granted by the author in writing.


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